Hanseatic Broking Center (HBC) GmbH has acquired a majority stake in Lifecard-Travel-Assistance (LTA) GmbH, headquartered in Viernheim. With the support of the HBC Group, LTA will continue to strengthen its successful position in the European travel insurance market. Since its founding in 2005, the company has specialised in tailor-made travel insurance solutions and has established itself as a trusted partner for both brokers and clients – nationally and internationally. Following its successful market launch in Germany, LTA expanded into Austria in 2008 and into the Netherlands in 2022.
“With HBC, we have found a strong, entrepreneurially minded partner who shares our values and will support us on our next stage of growth. Our shared commitment to quality, customer focus and sustainable development was a decisive factor,” says Petra Ulrich, Managing Partner of LTA.
The operational strength of LTA lies in our high level of specialisation, personal communication, a highly motivated team, digital processes and a clear focus on customer needs.
Dr Michael Dorka, Managing Director of LTA
Through our partnership with HBC, we gain additional expertise and perspectives to further develop our systems and strengthen our offering in the international market.” HBC follows a long-term growth strategy and brings in-depth market expertise through its investments in successful brokerages and managing general agents.
“LTA is a strongly positioned company with an excellent team and an impressive track record,” says Hauke Martinsen, CEO of the HBC Group. “We are delighted to welcome LTA to the HBC Group as a majority-owned partner and to shape further growth across Europe together.” With this acquisition, HBC expands its expertise in travel insurance and continues to strengthen its market presence. Both partners see significant potential in the collaboration – especially through joint developments in IT infrastructure, risk carrier management and product design.
